New York Road Runners Celebrates 50 Years of the 5-Boro TCS New York City Marathon Course with Limited-Edition Merchandise and Gear

New Balance, New York or Nowhere, Knockaround, Literie, Erica Sara, and more debut limited-edition products honoring the milestone anniversary

New York, Oct. 14, 2026 — New York Road Runners (NYRR), the nonprofit that "runs" New York City producing 60 annual adult and youth races including the TCS New York City Marathon, today highlights a roundup of limited-edition products, merchandise, and gear from its sponsors and partners celebrating the 50th anniversary of the 5-boro New York City Marathon course. Highlights include a special New Balance apparel collection, a New York or Nowhere poster, Knockaround sunglasses, and a special Literie candle.

“We’re excited to mark the 50th anniversary of the 5-boro course with our licensing partners and introduce these collectible items for runners and fans,” said Christine Burke, New York Road Runners Chief Commercial Officer. “This milestone is a celebration of the race’s history and the lasting connection it holds for runners around the world, and these products offer a special way to commemorate this landmark race.”

Special limited-edition products celebrating 50 years through the five boroughs include:

New Balance Five-Borough Collection

New Balance is celebrating the 2026 TCS New York City Marathon with a collection inspired by the city’s vibrant culture and the iconic wheat-pasted posters that define the city’s streetscapes. The design reflects the layers of stories, experiences, and energy that shape New York, bringing bold graphics and layered storytelling to race-day and lifestyle essentials.

In addition to the official New Balance 2026 TCS New York City Marathon Collection, launched Sept. 10, and the 2026 TCS New York City Marathon Finisher Collection, launched Oct. 8, New Balance’s Five-Boroughs Collection features special-edition products honoring the 50th anniversary of the race's route through all five boroughs.

The collection is available online and will be at the TCS New York City Marathon Expo from Thursday, Oct. 29, through Saturday, Oct. 31. Apparel in the collection ranges from a suggested retail price of $45 to $190, while footwear ranges from $155 to $290.

New York or Nowhere Poster

New York or Nowhere (NYON), in its second year as the official poster partner of the TCS New York City Marathon, marks the 50th anniversary of the 5-boro course by reimagining Brooklyn-based artist James Grashow’s iconic 1983 marathon print as the official 2026 poster. Drawing on Grashow’s distinctive woodcut technique and intricate portrayal of New York City in motion, NYON revisits the original artwork to honor its legacy while celebrating this milestone in marathon history. The poster will launch later this month online and in store at their flagship. NYON will also have a dedicated booth at the TCS New York City Marathon Expo, featuring the poster alongside a commemorative mug and an Expo-exclusive limited-edition tote bag.

“This project is about so much more than creating a poster. When I first saw Jimmy Grashow’s original print, there was something about it that felt rare. We wanted to reimagine the piece for the modern age while honoring the incredible detail Jimmy carved into the original. To be able to bring this work back to life while celebrating 50 years of the 5-boro course is really special,” said Quincy Moore, Founder & CEO of New York or Nowhere.

Knockaround Sunglasses

Knockaround, the official sunglasses partner of New York Road Runners, has released three styles created for the TCS New York City Marathon, including a limited-edition design celebrating the 50th anniversary of the 5-boro course.

Built on Knockaround's Fast Lanes Sport frame, the NYRR x Knockaround 50th anniversary sunglasses feature lilac reflective lenses, colorfully striped cream frames and rubber nose pads that stay put mile after mile. A Lady Liberty and "50" are etched into the lenses, and a commemorative pouch and box complete the package.

Literie Candles

Literie is offering a full collection of marathon-inspired products, including air fresheners, electric candle lighters, marathon-themed bracelets, and candles. Among the offerings available to shop now is the special-edition “I Ran the TCS New York City Marathon” candle, created to celebrate the 50th anniversary of the iconic 5-boro course and the runners who have made their way through the streets of New York City toward the finish line.

The official scent of the TCS New York City Marathon, featuring a blend of sandalwood and bergamot, participants can light this candle and breathe in the heart, spirit, and quiet belief of every runner that has made this journey legendary for half a century.

Erica Sara Jewelry

Erica Sara, the official jeweler of the TCS New York City Marathon, is celebrating the race’s 50th anniversary with a collection of handcrafted jewelry designed for runners, finishers and the people cheering them on. The collection includes necklaces, bracelets, earrings, cufflinks and charms in sterling silver, gold vermeil, and 14k gold.

Standout pieces include the TCS New York City Marathon Five Boroughs Postcard Charm Bracelet and Five Boroughs Postcard Necklace. Each features the official 50th anniversary mark on one side and transforms into a postcard on the other, with space for a personal note. Pieces can also be custom engraved with a runner’s name, marathon date, finishing time, or the words that carried them to the finish line.

Handcrafted and engraved to order in Erica Sara’s North Carolina studio, the collection offers a meaningful way to commemorate the journey from training to crossing the finish line and carry the memory for years to come.

Stran Souvenir Collection

Stran, the official souvenir partner of the TCS New York City Marathon, will have select 50th anniversary of the 5-boro marathon products available exclusively at the TCS New York City Marathon Expo. The collection pairs the iconic 50 years through the 5-boros logo with the TCS New York City Marathon logo across a mix of new items and favorites from last year’s expo—including stickers, patches, pins, drinkware, plushies, totes, and even a dog leash—so there is a keepsake for every runner, spectator, and supporter.

MarathonFoto

MarathonFoto, the official runner photography partner of the TCS New York City Marathon, is celebrating the course’s 50th anniversary with a diverse collection of commemorative photographic products. Offerings include digital images, prints, photo collages, and photo plaques, featuring the official marathon logo, with select products incorporating the 50th anniversary logo to help runners preserve and celebrate their race-day memories.

Select 50th anniversary products will be available at the TCS New York City Marathon Expo at the Jacob K. Javits Center, Thursday, Oct. 29, through Saturday, Oct. 31. Additional products are available online at nyrr.org/shop. The 2026 TCS New York City Marathon will take place Sunday, Nov. 1, 2026, with nearly 60,000 runners expected to cross the finish line in Central Park.

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About the History of the New York City Marathon (1970–2026)

Initially run in 1970 as four-plus laps of Central Park with 55 finishers, the New York City Marathon left the park and was run through the five boroughs for the first time on Oct. 24, 1976, to celebrate the U.S. Bicentennial and uplift the city. The landmark move set the standard for the modern marathon event. This year, New York Road Runners is celebrating the 50th anniversary of the 5-boro marathon course and setting a goal of raising $100 million for its Official Charity Partner Program, which is celebrating its 20th anniversary this year. Produced by the world’s premier running organization, today the TCS New York City Marathon is consistently one of the largest marathons in the world, bringing together nearly 60,000 participants and more than 2 million spectators for the best day of the year, in the best city in the world.

About New York Road Runners (NYRR)  

A New York City–based nonprofit, New York Road Runners’ vision is to build healthier lives and stronger communities through the transformative power of running—serving more than half a million people annually through its races, free community events, youth running initiatives, and school-based programs across the five boroughs. During its nearly 70 years, New York Road Runners has grown from a local running club to the world’s premier community running organization, producing more than 60 adult and youth races each year, including the TCS New York City Marathon. Held the first Sunday each November, the TCS New York City Marathon features nearly 60,000 runners—from the world’s best professional athletes to a vast range of runners across experience levels, ages, genders, abilities, and backgrounds. To learn more, visit www.nyrr.org.