Honey Stinger Becomes the Official Energy Gel of New York Road Runners

New York, February 19, 2019 – New York Road Runners (NYRR), the world’s premier community running organization, today announced a multiyear partnership with Honey Stinger, the leading manufacturer of honey-based nutritional products. Honey Stinger will be the Official Energy Gel of NYRR. Energy gels are a popular staple among long-distance runners to help fuel muscles and replenish carbohydrates.

As NYRR’s Official Energy Gel partner, Honey Stinger will have significant onsite presence at NYRR’s premier events and races including the TCS New York City Marathon, TCS New York City Marathon Training Series (10M, 12M, 18M), United Airlines NYC Half, Popular® Brooklyn Half, NYRR Staten Island Half, and NYRR Fred Lebow Half-Marathon. Honey Stinger will utilize NYRR events to execute onsite sampling of its full lineup of Organic Energy Gels, including caffeinated varieties across six flavors. Honey Stinger’s specialized, honey-based formula combines multiple carbohydrate sources that work together to provide sustained energy, and also provides key antioxidants and electrolytes.

“This partnership provides an invaluable opportunity to connect our passionate community with natural products that enhance our runners’ experience,” said Christine Burke, vice president of strategic partnerships and runner products, NYRR. “We are thrilled to welcome Honey Stinger to our New York Road Runners family.”

As part of the partnership, there will be course incorporation with a Honey Stinger Gel Zone at premier events and races. The Honey Stinger Gel Zone at the TCS New York City Marathon will be located on 1st Avenue between miles 16 and19. Additionally, the brand will receive prominent exposure through comprehensive marketing and digital integration leading up to and during events.

“It is an honor for us to partner with NYRR as the organization’s Official Energy Gel, and to play a significant role in their prestigious series of events,” said Rich Hager, co-owner of Honey Stinger. “We are excited to be able to provide runners with access to our Organic Energy Gels, as well as our Organic Waffles and Organic Energy Chews, to help bolster their experience both on and off the course.”

In addition to events, Honey Stinger will have the year-round opportunities including programming at the NYRR RUNCENTER, NYRR’s main hub for the running community that showcases the latest in education, training, and innovation. Throughout the year, sampling of Honey Stinger Gel will be available at NYRR Group Training, weekly sessions that take place in all five boroughs. For more information please visit nyrr.org.