New York Road Runners and Biofreeze Announce Multi-Year Partnership
New York, September 13, 2018 – New York Road Runners (NYRR), the world’s premier community running organization, today announced that it has signed a new three-year agreement with external pain reliever, Biofreeze. Biofreeze will be designated as a NYRR Strategic Partner and named the ‘Official External Pain Reliever’ of the TCS New York City Marathon and the NYRR Five Borough Series – consisting of the United Airlines NYC Half, the Popular Brooklyn Half, the NYRR Queens 10K, the New Balance Bronx 10 Mile, and the NYRR Staten Island Half.
“We are pleased to collaborate with Biofreeze on how we can bring their proven products to the running community at our world-class events,” said Sarah Cummins, vice president of business development and strategic partnerships at NYRR. “With New York Road Runners’ commitment to athlete wellness, this partnership provides runners with another tool on their journey to achieving their best, whatever that may be.”
Biofreeze will serve as the presenting sponsor of the NYRR Pace Team Program, a program for runners to receive guidance and support from veteran runners as they participate in full and half marathons. The program is an added benefit for runners, free of cost, to help them reach their time goals. As a presenting sponsor, Biofreeze will have brand inclusion on all official NYRR Pace Team Program signs and apparel. Biofreeze will have event integration at “Meet Your Pacer” events held at the NYRR RUNCENTER and “Official Pacer Meet Ups” at the TCS New York City Marathon Expo and the Popular Brooklyn Half Pre-Party.
“We are proud to partner with organizations, such as NYRR, that share our passion and commitment to helping athletes overcome obstacles to achieve their personal best,” said Michael McGoohan, chief marketing officer of Performance Health. “Biofreeze provides fast acting, long-lasting pain relief that athletes know and trust as their secret weapon, and we’re thrilled to help them get to the finish line.”
Additionally, Biofreeze will leverage NYRR events to execute integrated activations and onsite sampling of its products. Biofreeze will receive prominent brand exposure including comprehensive event logo inclusion, social and digital integration, along with hosting fan activations and promotions leading up to and during events. As part of the TCS New York City Marathon, the “Biofreeze Relief Zone” will be located at Mile 20 providing product on-course to more than 50,000 participants, helping runners break through “the wall” and finish the race strong.
Biofreeze helps runners relieve pain before, during, and after running to strengthen their performance both in training and on race day. For 25 years, Biofreeze has been the #1 used and recommended external pain reliever by chiropractors, massage therapists, physical therapists, and podiatrists. The product uses the cooling effect of menthol to provide temporary relief from muscle and joint pain so athletes can persevere in pursuing their goals.