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TAG Heuer Celebrates 2014 TCS New York City Marathon Runners

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BYNYRR Staff
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NEW YORK, NY (August 20th, 2014) – TAG Heuer announced today that the world-leading luxury Swiss watch brand, recognized for its prestigious sports watches, has been named the official timekeeper and timepiece of the 2014 TCS New York City Marathon, for three years, from 2014 to 2016.

“The TCS New York City Marathon perfectly embodies the TAG Heuer mindset of mental fortitude, perseverance and inner strength,” said TAG Heuer North America President and CEO, Ulrich Wohn. “Running 26.2 miles requires resilience and willpower and TAG Heuer is thrilled to celebrate those personal achievements with these ambitious individuals.”

For over 150 years, TAG Heuer has been involved with competitive sports including elite partnerships in autoracing and sailing. As the official timepiece and timekeeper of the TCS New York City Marathon, TAG Heuer is able to celebrate runners; both top professional athletes and recreational runners of all ranks who’ve made a commitment to a goal they’ve set and attained, when they thought it was impossible.

"TAG Heuer is a legacy brand that aligns well with the TCS New York City Marathon and New York Road Runners,” said Mary Wittenberg, president and CEO of New York Road Runners. “With their storied history in sports and commitment to performance and innovation, this is a great match with our running community and we’re excited that they’re recognizing some of the most inspiring runners in the marathon."

To highlight the partnership, TAG Heuer and New York Road Runners will host the “Get Your New York On” Challenge. This gives all 2014 TCS New York City Marathon runners in North America the opportunity to submit their particular story on why they are running in this esteemed event. Runners as well as the public have the opportunity to visit the microsite www.tcsnycmarathonchallenge.com to vote for the stories that resonate with them most. The top trending runner stories will be featured daily on the site.

Influential athletes and personalities including TAG Heuer ambassador, Maria Sharapova will sit on the celebrity judging panel, which collectively will make the final decision of the male and female winners.

Winners will be announced in Times Square on Saturday, November 1st at a public event. During this event, TAG Heuer will debut its extraordinary billboard that will feature the winning male and female of the challenge in the brand’s ad campaign.

To commemorate this partnership and to celebrate the winners of the “Get Your New York On” Challenge, and the top male and female in the professional runner and wheelchair fields of the 2014 TCS New York City Marathon, TAG Heuer will present each champion with a prestigious and iconic timepiece.