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NYRR and CrowdRise Announce New Three-Year Partnership to Increase Charitable Impact

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BYNYRR Staff
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New York, March 27, 2013—New York Road Runners (NYRR) today announced a new, expanded multi-year partnership with CrowdRise to increase the running organization’s charitable impact and fundraising. Starting with the 2013 ING New York City Marathon, NYRR will integrate the “social fundraising” done by charity teams, sponsors, individual racers, volunteers, and the running community through NYRR’s platform on CrowdRise.

NYRR began its relationship with CrowdRise in 2010, seeking to expand participation in the Charity Fundraising Campaign by engaging more of the race field and giving charity partners strategic assistance with crowd-funding. Since then, the ING New York City Marathon and NYC Half official charity programs have raised more than $100 million for hundreds of different causes.

The expanded partnership will grow NYRR’s own Integrated Charity platform, designed and managed by CrowdRise, as the online fundraising platform for charities, sponsors, and other runners in connection with the ING New York City Marathon and NYC Half. This makes NYRR one of the first major race event organizers to create such a platform.

“CrowdRise represents the future of the charitable giving programs for the ING New York City Marathon and NYC Half,” said NYRR president and CEO Mary Wittenberg. “We help charities through running to support so many great causes and organizations that need resources to rally and support their work. CrowdRise’s all-in-one platform and innovative ideas on social fundraising can help us better support our charities and runners.”

CrowdRise co-founder, actor Edward Norton added, “Inspiration and personal empowerment have always been parts of the running culture, but leveraging those qualities in millions of committed runners to create huge positive impact for other people and for great causes…that’s when running transcends individual achievement and becomes a truly enormous force for social good. There’s not an organization in America—or the world—today that demonstrates this more impressively than NYRR. But as amazing as the ING New York City Marathon and NYC Half have been at generating funds for charity, we see huge room for growth, and we’re very confident that CrowdRise can help NYRR hit new all-time fundraising records. We intend for 2013 to be the first of many record-breaking years.”

At the NYC Half 2013 on March 17, more than 2,400 participants ran for charities—the most in race history—and raised around $4 million in total. More than 150 charities received donations on CrowdRise. The theme of this year’s race was “More than a Run,” and the event offered runners and their families, friends, and fans ways to get involved, give back, and have fun.